Creative Director

About GenRevv GenRevv helps real estate private equity firms and alternative investment managers generate accredited investor leads through full-funnel creative. We connect ad strategy, messaging, and investor engagement into campaigns that drive measurable results from first click to call booked. Were looking for a Creative Director who can own the story, strategy, and performance behind every campaign not just ads. If you live and breathe direct response, love uncovering the why behind a clients offer, and can turn that insight into messaging that converts, this role is for you. Role Overview The Creative Director leads the overall messaging and creative strategy, ensuring every touchpoint ads, emails, landing pages, and video content works together to convert accredited investors. Youll manage copywriters and designers, craft high-performing creative, and drive testing strategy across Meta and other digital channels. This is a hands-on player-coach position: part strategist, part storyteller, part optimizer. Key Responsibilities Messaging & Funnel Strategy Own the full messaging architecture for client campaigns from ad hook to email nurture. Conduct deep-dive interviews with clients to uncover differentiators, proof points, and investor motivations. Develop offer narratives and creative frameworks that connect across ad, page, and email. Lead creative testing strategy define hypotheses, design experiments, and an