Director, Digital Marketing & Paid Media

Las Vegas Lacrosse LLC (Las Vegas · NV) Title: Director, Digital Marketing & Paid Media Department: Marketing Reports to: Vice President, Marketing & Communications Date: March 5, 2026 SUMMARYThe Las Vegas Desert Dogs are currently in their fourth season of play in the 14-team National Lacrosse League (NLL). The team is co-owned by Wayne Gretzky, Dustin Johnson, Steve Nash, and Joe Tsai and plays home games at Lee’s Family Forum in Henderson, Nevada. The Director, Digital Marketing & Paid Media will lead the organization’s digital growth strategy, overseeing paid media, digital marketing performance, and fan lifecycle marketing initiatives. This role is responsible for driving revenue across ticket sales, merchandise, and fan engagement by developing and executing data-driven digital campaigns. Reporting to the Vice President of Marketing & Communications, this position will oversee paid media strategy across multiple digital platforms while managing lifecycle marketing initiatives including email, SMS, website optimization, landing pages, and marketing automation. The role will focus heavily on performance marketing, lead generation, and conversion optimization to maximize return on marketing investment and grow the Desert Dogs fanbase. Success in this role will be measured by ticket revenue driven through digital channels, growth of the team’s fan database, cost-per-acquisition metrics, and return on advertising spend across all digital marketing campaigns. Requirements May be required to travel on some occasions (<5% travel); trips may require air travel and/or overnight stay for one or more nights. Work Environment Works primarily in an office environment and will be expected to attend all home games and other events on evenings, weekends, and holidays. We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Las Vegas Lacrosse, LLC not to discriminate on the basis of race, color, creed, religion, gender, gender identity, transgender status, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, genetic information or any other characteristic prohibited by federal, state or local laws.