Coaching & Performance
How to Become an Athletic Trainer: A Career Roadmap
The path to becoming an athletic trainer: an accredited master's degree, clinical experience, the BOC exam, state licensure and finding your first job.
24 min read
Blog
How jobs in sports work, what employers look for and how to prepare. Each guide links to open roles at sports companies, where you apply with the employer directly.
Coaching & Performance
The path to becoming an athletic trainer: an accredited master's degree, clinical experience, the BOC exam, state licensure and finding your first job.
24 min read

Data & Analytics
What sports data scientists do, the skills and portfolio you need, what the jobs pay, and where to look for openings in teams, leagues and sports tech.
26 min read
Coaching & Performance
Interview questions for hiring a sports coach, grouped into ten areas from coaching philosophy and player development to safety and culture fit.
27 min read

Internships
How to find and land a sports internship close to home: where to look, how to network, how to frame your resume, and what to expect in interviews.
20 min read
Sales & Partnerships
What sponsorship activation is, how it fits into a sponsorship deal, examples of activation tactics, how to measure the return, and careers in the field.
19 min read
Pay & offers
How to negotiate a job offer: research your market value, make a counteroffer, negotiate the whole package, and handle pushback, with example scripts.
23 min read

Career advice
How to prepare for interviews in the sports industry: research, answers built with the STAR method, mock interviews, follow-ups and salary talks.
22 min read

People & HR
HR jobs in sports: the main roles, the challenges of the industry, the qualifications and certifications that help, and how to find openings and get hired.
20 min read
Teams & Leagues
What an athletic director does at schools, colleges and pro organizations: daily responsibilities, qualifications, career path, pay and budgets.
13 min read

Teams & Leagues
The departments inside a sports team, from business operations to analytics and media, and a step-by-step plan for finding openings and getting hired.
23 min read
Coaching & Performance
Eight annotated cover letter examples for coaching jobs, from sports and athletic coaches to life, career, wellness and academic coaches.
24 min read

Career advice
When sports experience belongs on your resume, where to put it, and how to turn it into accomplishments that fit the job, with common mistakes to avoid.
19 min read

Data & Analytics
What sports analytics is, how teams use data on and off the field, real examples of its impact, careers in the field, and where it's heading.
22 min read

Marketing
What sports marketers do, from campaigns and budgets to sponsorships and fan communities, the skills that set them apart, and how to start a career.
18 min read

Teams & Leagues
The main jobs in a college athletic department, from administration and coaching to compliance and communications, and how to break in and move up.
23 min read

Teams & Leagues
What a career in sports management involves: the main roles, the skills employers want, the parts of the industry that hire, and how to land a first job.
22 min read
Career advice
Ten jobs in sports beyond playing, from agent and sports physician to analyst and facility manager: what each role involves and how to get there.
26 min read

Career advice
How to become a sports agent: education and licensing, the skills agents rely on, how to sign your first clients, and the realities of a competitive field.
25 min read

Career advice
Careers across sports and entertainment: the main roles, the skills and education they need, what people realistically earn, and how to land a job.
22 min read

Finance & Legal
What sports lawyers do, the skills the work demands, who hires them and what they pay, and how to break into sports law and land a first job.
19 min read