Manager, Digital Marketing

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. Position: Manager, Digital Marketing – Full Time/Exempt Department: Marketing – Performance Marketing Reports to: Director, Performance Marketing Location: Arizona Cardinals (Tempe, AZ) NOTE: Starting 2028, this role will be based at the new Arizona Cardinals Training Facility in north Phoenix, AZ. Format: In-person Note: Applicants must be authorized to work for any employer in the U. S. We are unable to sponsor or take over sponsorship of a student or employment Visas (including, but not limited to F-1, M-1, J-1, H-1B, OPT and/or CPT programs, etc.). Cardinals Organizational Summary: The Arizona Cardinals Football Club is a professional football team within the National Football League (NFL). We compete in the National Football Conference (NFC) West division and call State Farm Stadium, in Glendale, Arizona, our home. As one of the oldest pro football franchises in the U. S. about the Arizona Cardinals and see what’s happening here. responsibilities including, without limitation, to the following: Digital Strategy & Performance Develop and execute integrated digital marketing strategies across paid, owned, and earned channels Work with media agency on media plan and optimizations Manage and optimize campaigns across paid media (search, social, display, programmatic) Own performance against key KPIs including revenue, ROAS, CAC, and conversion rates Lead budget allocation and pacing, balancing efficiency with growth opportunities Identify trends and optimization opportunities through ongoing data analysis CRM & Lifecycle Marketing Own CRM strategy and execution across email, SMS, and push notifications Build and optimize lifecycle programs (acquisition, onboarding, engagement, retention, win-back) Leverage segmentation, personalization, and behavioral triggers to enhance customer experience Partner with data teams to ensure accurate audience targeting and journey mapping Continuously test and optimize messaging, creative, and timing to improve performance Campaign Calendar & Channel Orchestration Partner cross-functionally to align campaigns with key business initiatives Lead campaign briefs and alignment Lead tentpole campaigns Own the integrated campaign calendar, aligning all digital touchpoints across paid media, CRM, web, and app Ensure consistent messaging, timing, and sequencing across channels to create a seamless customer journey Define channel roles (lead vs./ Requirements: Education: A bachelor’s degree in marketing, communications, or equivalent experience Experience: At least three to five years experience in digital or engagement marketing Strong expertise in paid media and CRM/lifecycle marketing Experience with Salesforce Marketing Cloud, Google Analytics, Meta, Google Ads Strong understanding of attribution and data analysis Proven ability to manage budgets and optimize performance Ability to collaborate across departments and levels throughout an organization Strong English written and verbal communication skills Flexibility to work evenings, weekends, and holidays; hours may vary depending on business needs Must complete all pre-employment forms and successfully pass a background check Cardinals Benefits/Perks Summary: The Arizona Cardinals Football Club has developed a comprehensive benefits package that provides economic and inclusive benefits to full-time employees. Benefits and Perks include, but are not limited to: Health, Dental, and Vision Insurance options; effective the first day of hire 401 (k) retirement option with employer match contribution Paid Time Off Accruals (including sick time accruals) Paid Time Off for most Federal holidays Time off for Maternity, Paternity, Military, and Bereavement MDLIVE: 24/7 medical support Flexible Spending Accounts (FSA) & Health Care Saving Account options Discounts on Cardinals gear & paraphernalia Tuition reimbursement & Professional Growth opportunities Daily free lunch Complimentary season tickets Subsidized gym memberships The Arizona Cardinals Football Club is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.e Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.