Associate Director, Integrated Marketing

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. Job Title: Associate Director, Integrated Marketing Department: Marketing Reports to: Senior Director, MarketingManages: Manager(s), Integrated Marketing Collaboration: Daily collaboration across the marketing department, including collaboration with creative and content production, performance marketing, digital and social, game presentation and marketing operations; Regular collaboration across the organization including ticketing, corporate partnerships, community, communications and game operations. Team Overview: Integrated Marketing is the heartbeat of the marketing department, building seamless and connected pathways to fans to drive engagement, promote business campaigns and convert revenue. Considering the full marketing mix with a spotlight on digital, social and performance marketing, the Integrated Marketing team is responsible for developing marketing strategies and executing detailed marketing plans, overseeing and implementing the campaign process end-to-end. As fan and channel experts, Integrated Marketing understands and implements the best ways to connect with fans based to reach business objectives and drive conversion. Position Summary: The Associate Director of Integrated Marketing is responsible for leading the development and execution of Los Angeles Lakers marketing plans across a range of campaigns and business initiatives.* Responsibilities subject to change based on organizational needs and direction from management. Education: Bachelor’s degree in marketing, advertising or related field; advanced and continuing education preferred Previous Experience: Minimum 8-10 years in marketing, minimum 5 years in brand or integrated marketing Minimum 5 years people management experience Proven success launching and implementing integrated marketing campaigns for high-profile global brandsTechnology Capabilities:Adobe Creative SuiteUnderstanding of asset design and production requirements across platformsProject Management Software (Jira, Trello, Wrike)Microsoft Office (including Excel, Word, Outlook, PowerPoint, SharePoint)Knowledge, skills, abilities:Demonstrated leadership skills in marketing with a deep understanding of marketing principles, analytics, service management, stakeholder alignment and fan engagement Ability to develop, guide and adhere to a strategic brief, translating business objectives and brand strategy into tactical fan engagement and marketing promotionsWorks at both a strategic level as well as operating day-to-day activities Proficiency in briefing creative needs with clear direction on fan takeaway and production requirements Ability to simultaneously manage multiple programs at varying scales with mixed deadlinesAbility to work in a high-energy, fast-paced, dynamic environment and make quality decisions Comfortable managing effectively and staying nimble with changing information Can roll with the read and react nature of a team business and the sports landscape while still reaching business objectives Detail-oriented and a logical approach to problem solving Ability to bring innovative and creative activations to bear while working within mandatory parameters including league rules, short timelines and defined budget Ability to balance tactical innovation and continued relevance while embracing a legacy organization Understanding of sponsor program nuances A passion for basketball and sports business Physical Demands: N/ALocation: El Segundo (offices M-F), downtown Los Angeles (Crypto. experience and certifications. In addition to those factors, we consider the relative pay of our current employees in similar positions when making a final offer. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.