Manager - Social Media Platforms

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. Position: Manager, Social Media PlatformsDepartment: Content (Social and Digital Strategy)Reporting Relationship: Reports to the Director, Social and Digital StrategyStatus: Full-time (Exempt) Position SummaryThe Carolina Panthers Manager, Social Media Platforms will serve a leading role in developing and executing the team’s strategy across all social media platforms. ResponsibilitiesLead the development, implementation, and operations of social publishing processes, including:Lead the development and upkeep of social publishing calendars, ensuring a strategic and robust content mix that engages fans 365 days a year. Lead the development, tracking, and reporting of key social metrics that allow the team to benchmark against our organizational goals. Lead community management including Instagram messages, Twitter mentions and comments on all platforms. Lead processed to share content with player accounts, including tagging, collaborations, and sharing content directly with players for publishing on their channelsPublish day-to-day content across all @Panthers affiliated social accounts (X, Facebook, Instagram, Tiktok, etc.)Manage team members, including several direct reportsLead Panthers strategy for which accounts to follow, amplify, like, and otherwise engage, in accordance with a defined set of principlesMonitor trending topics across platforms and react in real-timeLead the strategy and development of creative activations with outside creators for use on our channels (illustrators, animators, sculptors, etc.)Lead processes surrounding live coverage of gameday on socials, including posting highlights, photos, graphics, etc. Collaborate daily with Social Video team to develop video set-ups designed to created compelling, timely, and engaging video content specifically for socials. Help to define Panthers platform strategies for major social platforms, as well as emerging platforms. Study best practices across social platforms, and seek to elevate our team until we are viewed among best practices in all categories. Identify and coordinate opportunities to collaborate on content with strategic accounts. Advance opportunities to post collaboratively to extend our brand reach to new audience. Identify key influencer and creator relationships to help us expand our reach to valuable and relevant audiences, and work to develop relationships and create opportunities for shared content or account collaboration. Alongside Director, Social and Digital Strategy, serve a key leadership role in defining the Panthers social media voice, considering both where we have been and where we would like to go. Uphold the Panthers Social voice across day-to-day posting, commenting, and other operations. Collaborate with the rest of the digital team to execute engaging content including graphic designers, photographers, videographers and team reportersDevelop a system to receive and publish phone video for Instagram Stories and other platforms. Work with team to cover events in real-time via social media platforms including player initiatives, sponsorship events, community eventsSupport secondary Panthers team social accounts through strategy, best practices, and occasional content capture. Work with departments across all business units to deliver social and digital content (community, ticketing, stadium, etc. QualificationsBachelor’s degree or equivalent experience5+ years of professional experience in social media1 - 2 years+ direct managerial experienceStrong working knowledge of social media networks, including Instagram, X, Facebook, TikTok, and moreExperience with Adobe Creative SuiteWorking knowledge of photo and video editing toolsExcellent oral, written, communication, and proofreading skills Skills & CompetenciesDetail-oriented, must be able to multi-task, and must be able to manage time successfullyAbility to adapt to a fast-paced environment and think creativelyAbility to grasp future trends in digital technology and act proactivelyAbility to work on a team and independentlyMust be flexible to work evenings and/or weekends and all Carolina Panthers and Stadium events, including events held on weekends, nights, and holidays. Overnight travel to Panthers away games will be required. Must pass pre-employment screensMust be able to handle confidential, privileged, and/or sensitive information carefully and with sensitivity Physical RequirementsSitting at a desk and computer for long periods of time. Bending, standing, reaching, kneeling, and lifting technology equipment and office materials. Walking throughout the stadium facility, sometimes for an extended period of time. equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.