Manager, Marketing (US Rightsholders)

ABOUT THE NATIONAL HOCKEY LEAGUEFounded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada. With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone. WHAT WE EXPECT OF YOUSUMMARYThe National Hockey League is seeking a Manager, Marketing to work on the development, production and implementation of marketing programs to grow the NHL’s fanbase, increase media consumption and build the NHL brand. The primary focus for this Manager, Marketing will be to: Work closely with the NHL’s national media rightsholders in the US to drive viewership of live games and support their marketing efforts. Create marketing campaigns and promotional support for NHL original content, including documentaries, specials, all-access series and alt casts. ESSENTIAL DUTIES AND RESPONSIBILITIES Assist in developing and advancing the day-to-day marketing relationships with the NHL’s US national media rightsholders, currently ABC, ESPN and TNT sportsEngage rightsholders and represent the NHL in strategic conversations, ideation sessions, brand/fan research, campaign production, media planning, event activations and other marketing-related activitiesCollaborate with rightsholders to develop specific marketing plans, concepts and tactics to promote NHL games and events across their networks/platformsWork as part of a cross-functional NHL marketing team alongside Research, Social, Fan Engagement, Media, cCreative/Production and Content/Editorial to provide ongoing tune-in support to rightsholders via NHL media platforms, content development, club amplification, etc. Brainstorm and pitch new ways to market the NHL in collaboration with rightsholdersAssist rightsholders in creating and implementing cross-promotional opportunitiesUphold NHL brand management standards – review and route rightsholders’ marketing materials and promotional programs through internal departments for legal/QC/brand/sales approvalsFacilitate rightsholders’ marketing requests for the Stanley Cup, player/venue access, sweepstakes and promotions, on-site event activations, NHL inclusion in multi-sport marketing, etc. Amplify rightsholders’ marketing campaigns and content by coordinating distribution across NHL media platforms and NHL clubsWrite strategic marketing briefs that clearly articulate the campaign’s goals, target audience, key messaging and success metrics/KPIsOther responsibilities include but are not limited to:Manage projects with external partners (strategic/creative agencies, production companies, media companies) and the NHL’s internal creative/production departments – including briefings, presentations, reviews/approvals, etc. Develop timelines, create deliverable lists and submit work orders for advertising productionTrack, organize and file all marketing campaign materials and tacticsMaintain budgets and process invoices with the Finance departmentWork with PR/Communications to develop marketing campaign-related press releases and media coverageWork on special projects and other duties as assignedQUALIFICATIONSKnowledge Areas/ExperienceRequired3+ years of related marketing experience, preferably at a sports league/club, television network/streaming platform or working on similar businesses at a marketing/advertising agencyExperience in the development, production and distribution of multi-platform advertising materials and promotional contentFamiliarity of marketing tactics across television, streaming devices, live events, out of home, digital and social platformsProfessional experience building presentations and project overview documentsKnowledge of the NHL, its teams, players, history, rules and the sport of hockey Education/CertificationsBachelor’s degree in marketing, media or a related fieldRequired SkillsResults-focused marketer who works effectively in a team setting to move projects forwardPositive, can-do and solutions-oriented approachExcellent organizational skills and attention to detailAbility to prioritize and manage projects in a changing and fast-paced environmentStrong written and verbal communication skillsAbility and willingness to travel within the US and CanadaCORE COMPETENCIESThese core competencies reflect the underlying values that are necessary to represent the National Hockey League:AccountabilityAdaptability Communication Critical ThinkingInclusionProfessionalismTeamwork & CollaborationThe NHL offers U. S. about the NHL and our workplace culture. experience/training, market demands, and geographic location. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.