Social Media Specialist

JOB TITLE: Social Media Specialist REPORTING TO: Manager, Social MediaDEPARTMENT: Content, Marketing LOCATION: Manhattan, NYPOSITION OVERVIEW:The purpose of this role is to elevate New York City FC’s social media presence across all Club owned and operated channels. Working with the Manager, Social Media this role play a key role in the execution and innovation of New York City FC social content. This position will conceptualize and implement a social media strategy that create, edit, publish, and optimize social content that aligns with our brand voice, attracts new consumers, and engages our audience across all official New York City FC social channels. If you’re passionate about growing the beautiful game both on and off pitch through best-in-class social media content, this is a perfect opportunity to join the Club at an exciting time with New York City’s first-ever soccer specific stadium opening in 2027. WHAT YOU’LL DO:Play a key role in creating and publishing innovative digital content for New York City FC social media channels:Brainstorm and ideate content strategies for upcoming campaigns, events, and milestones, offering platform-specific ideas and trend insightsCreate, schedule, and publish daily social media content across platforms across New York City FC, New York City FC II, New York City FC Youth, and City in the Community social media channelsExecute live social media coverage during New York City FC and New York City FC II home and away matches, special events, and other initiatives, including real-time updates and live contentProduce engaging multimedia content alongside photographer, videographers, and designersDemonstrate excellent copywriting and grammar skills, ensuring both factual accuracy and social relevancy across all platforms. Identify and test social media trends, platform updates, and formats to keep New York City FC's social presence fresh, relevant, and forward-thinking. Engage with fans and respond to comments/messages in a timely and professional mannerLeverage social media analytics to generate more impactful social campaigns and content. Infuse the New York City FC content team with new ideas, forward thinking, and a passion for content execution. Follow brand guideline specifications and ensure consistency on quality during productionWHO YOU ARE:2-5 years’ experience in professional social media role with direct publishing responsibilities. skills and attention to detail on publishing. A track record of creating innovative and unique content. Excellent communication and copywriting skills. Expert knowledge of international soccer, including MLS and the culture around the New York City and North American games. Finger to the pulse on international/NYC culture and current affairs with flair and mature editorial judgment to participate in NYCFC/sport adjacent conversations (ex: film, fashion, gaming, music). Must be able to follow instructions and learn from constructive criticism when given and be a team player collaborating to support business goals across the organization. Knowledge of content management and analytics platforms. skills. Able to work a non-traditional work week, including nights and weekends. Spanish language working proficiency preferred. ADDITIONAL REQUIREMENTS:Applicant must be able to comply with MLS Next Safety and Well-Being policy and any other applicable child safety policies provided to applicants by NYCFCAbility to work flexible hours, including evenings, weekends, and holidays, as necessaryKEY RELATIONSHIPS:1. about compensation in all of our initial calls. OVERVIEW: At New York City FC, we are on a mission to build this city into one of the soccer capitals of the world. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. By clicking "Apply Now", you agree to the terms of the MLS Privacy Policy. https://www.mlssoccer.com/legal/privacy-policy