Product Marketing Specialist

Affinity is a leading relationship intelligence platform that transforms how businesses manage and leverage their professional networks. about helping our clients build stronger relationships and drive better business outcomes through data-driven relationship intelligence. The Role As a Product Marketing Specialist at Affinity, you'll help tell the story about how Affinity unlocks the potential of relationship intelligence for our customers. Reporting to the VP of Product Marketing, this role will learn to lead product marketing activities, from competitive intelligence to product positioning and launch execution. The ideal candidate will be a go-getter who is eager to learn, proactive, and able to run without a set game plan at every step.  What will I be doing? Success Metrics Contribute to GTM strategies that drive revenue, expansion, and platform adoption Create compelling messaging that resonates with enterprise buyers and users Build strong relationships with customers and internal stakeholders Support research into competitive threats and positioning strategies Track and analyze market trends to inform product and marketing strategy Strategic Messaging &