VP, Communications

ABOUT US The North Carolina Courage, a member of the National Women’s Soccer League (NWSL), is seeking a VP, Communications to join our team. RESPONSIBILITIES: Commercial Storytelling & Demand Integration Partner directly with Marketing, Ticketing, and Partnerships to translate campaigns, offers, and initiatives into compelling narratives that drive action Ensure content and storytelling are directly tied to business outcomes (ticket sales, group sales, partnerships, merchandise), not just engagement Help shape campaign strategy, not just execute against it, by bringing storytelling, audience insight, and platform expertise into planning Identify and build “moments” that convert attention into attendance Align grassroots, paid media, and organic content into a cohesive market narrative Communications Strategy & Brand Leadership Develop and execute a comprehensive communications strategy aligned to Club priorities (ticket sales, partnerships, brand growth, community engagement) Own the Club’s voice, messaging, and narrative across all external channels Serve as a strategic advisor to executive leadership on communications, media positioning, and reputation management Lead proactive storytelling efforts that elevate the Club’s presence locally and nationally Content & Social Media Leadership Oversee all social media strategy, content planning, and platform performance Define and evolve the Club’s content identity (voice, tone, visual storytelling) Lead real-time and game day content strategy to maximize engagement and relevance Ensure consistency across all digital channels (social, web, email, app) Identify emerging trends and platforms to keep the Club ahead of the curve Media Relations & Public Relations Lead media strategy, including press outreach, interview coordination, and relationship building Serve as primary point of contact for key media partners Oversee press releases, announcements, and key communications moments Manage crisis communications and ensure readiness for high-profile situations Team Leadership & Cross-Functional Partnership Build, lead, and develop a high-performing communications and content team Partner closely with Marketing, Partnerships, Ticketing, and Technical Staff to align messaging and campaigns Collaborate with internal stakeholders to ensure communications support business priorities Establish clear workflows, content calendars, and production processes Performance & Analytics Define and track KPIs across social, content, and communications efforts Use data and insights to continuously refine strategy and improve performance Report on engagement, reach, and impact of communications initiatives QUALIFICATIONS: 12-15+ years of experience in communications, content, or media (sports, entertainment, or consumer brands preferred) Proven experience leading social media and content strategy at scale Strong understanding of digital platforms, trends, and audience engagement Experience managing media relations and public-facing communications Demonstrated ability to lead and develop teams Experience operating in fast-paced, high-visibility environments You will be successful here if you Think like a marketer, not just a communicator. Benefits. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.