Director, Partner Marketing

About OneTeam PartnersOneTeam Partners (OneTeam) is a global leader in sports licensing, marketing, sponsorships, and media, specializing in commercializing group licensing rights for college and professional athletes. Established in 2019, OneTeam is a joint venture between the NFL Players Association (NFLPA), MLB Players Association (MLBPA), Women’s National Basketball Players Association (WNBPA), MLS Players Association (MLSPA), and U. S. Women’s National Soccer Team Players Association (USWNTPA), with backing from HPS, General Atlantic, and Morgan Stanley Tactical. OneTeam represents the exclusive group name, image, and likeness rights for the playing members of these associations, as well as those from the NWSL Players Association (NWSLPA), U. S. Rugby Players Association (USRPA), League Championship Series Players Association (LCSPA), and thousands of college athletes. By leveraging the group IP and influence of these athletes, OneTeam creates value in games and interactive, consumer products, sponsorship, athlete and partner marketing, and content and media. Preferred LocationRemote (Preference for Midwest/Northeast region – Chicago, Atlanta, Dallas, NY, Boston) Role SummaryThe Director, Partner Marketing is responsible for leading and scaling OneTeam’s Player Association marketing partnerships with a particular focus on the USWNTPA, NWSLPA, WNBPA and MLBPA. This role owns post sale client management, executional excellence, and long-term success of OneTeam’s sponsorship, athlete marketing and event activations programs, ensuring best-in-class delivery for marketing partners while driving revenue growth and partner satisfaction. This position serves as a senior leader within the Partner Marketing team, overseeing complex, multi-partner programs and guiding cross-functional collaboration across content, athlete relations, and sponsorship sales, as well as key activations for consumer products and games licensees. The Director will elevate partner relationships from day-to-day management to long-term strategic planning and renewals, while mentoring and supporting junior team members responsible for program execution. The ideal candidate brings deep experience in sports marketing and sponsorship activation, strong client leadership skills, and the ability to manage both client planning and high-level program oversight across multiple partnerships. Primary Duties and Responsibilities: Marketing Partnership Strategy & LeadershipServe as the senior point of accountability for partnership success (activation, contract fulfillment, account management renewal) across both PAs and Marketing Partners Develop and lead post-sale annual marketing partnership plans that align sponsor objectives with OneTeam and Player Association prioritiesPartners with Sales Solutions and Sales Teams to identify new activation concepts and partnership opportunities that drive incremental revenue and deepen partner engagementPartner & Client LeadershipServe as a senior relationship lead for key brand partners, agencies, and Player AssociationsBuild and maintain trusted relationships with senior stakeholders, ensuring that the brand feels their objectives are well-represented, while also balancing the needs of OneTeam and the Player Association partners we represent Lead partnership execution conversations with partners to align marketing objectives, campaign priorities, renewals and performance outcomes to PA and athlete assetsPartner with sales to spearhead the partnership renewal processes through strategic planning, program storytelling, and executive-level presentationsProgram Oversight & Executional ExcellenceOversee the end-to-end lifecycle of sponsorship and athlete marketing programs, from post-sale activation development through execution, reporting, and optimizationProvide senior-level guidance on budgets, contracts, KPIs, and performance measurementEnsure consistent quality, brand integrity, and compliance with Player Association and partner requirementsCross-Functional LeadershipDrive collaboration across content, athlete relations, consumer products, games, and licensing teams to deliver integrated partner programsServe as an internal expert on marketing partnership rights, activation capabilities, and Player Association nuancesMotivate and align internal stakeholders to deliver partner commitments on time and at a high standardReporting & Business PlanningLead quarterly and annual business reviews for key marketing partners and Player AssociationsPartner with finance and operations to ensure accurate tracking of budgets, performance metrics, invoicing and reportingAdvise senior leadership on partner performance, risks, and growth opportunities within the marketing partnerships portfolioLeadership & Team DevelopmentProvide direction, mentorship, and support to Senior Managers and Managers within Partner MarketingEstablish best practices for program management, partner service, and cross-functional workflowsContribute to the development of scalable processes and tools to support team growthRepresent OneTeam at industry events, partner meetings, and activations as neededAdditional ResponsibilitiesAdditional duties and responsibilities as assignedKey Skills, Experience and QualificationsBachelor’s degree or equivalent practical experience7–10+ years of experience in strategic partnerships, account management, brand consulting, or sports marketing / sponsorship activationStrong understanding of group player rights and/or sports partnership structuresProven ability to manage senior-level client relationships and engage effectively with executivesComfortable managing complex relationships among multiple stakeholdersExceptional written and verbal communication skills, including public speaking and presentation skillsStrong strategic thinking and problem-solving abilitiesDemonstrated ability to manage multiple complex initiatives simultaneouslyHigh level of organizational and project management capabilityHigh degree of professionalism and the ability to interact with senior management and external stakeholders Ability to operate effectively in a fast-paced, evolving environmentInterest in and knowledge of sports and athlete-driven business modelsExperience supporting or leading events and partner programs preferredCompensationThe anticipated salary range for this role is $130,000 - $150,000 + bonus opportunity. qualifications. benefits, paid vacation, and a 401k plan. skills, experience, education, and other job-related factors permitted by law. Working Conditions This role involves computer-based work, including video conferencing and frequent written and verbal communication with internal teams, game developers, and external partners. Extended periods of sitting and screen time are expected. Semi-regular travel may be required to attend meetings, industry events, or partner visits, which may include standing, walking, or transporting light materials (e.g., laptops, promotional items). The position requires the ability to work across multiple time zones, manage concurrent projects under tight deadlines, and adapt to shifting priorities in a fast-paced, dynamic environment. This role can be remote or based in an office setting, depending on organizational needs. Equal Opportunity EmployerOneTeam Partners is an equal opportunity employer. Applicants are considered for positions without regard to veteran/military status, race, color, religion, sex/gender, national origin, ancestry, age, disability, genetic information, pregnancy (including childbirth, lactation, and related medical conditions), alienage or citizenship status, sexual orientation, gender identity or expression, or any other category protected by applicable federal, state, or local laws.