Pitching Content Specialist

The Quick DetailsLocation: Charlotte, NCEmployment Type: Full TimeDepartment: MarketingCompensation: $60-$75k+ bonus & growth potential ($68-$80k+ OTE)Relocation: Bonus availableABOUT TREADTread Athletics is one of the most respected pitching development programs in professional and amateur baseball. Since 2015, we have helped thousands of athletes, from high school players chasing scholarships to established Big Leaguers, build healthier, more durable, and more competitive careers. We believe in telling athletes the truth, doing the hard work, and building relationships that last well beyond a single season. If that’s the kind of organization you want to represent, you’ll feel at home here. As a Pitching Content Specialist, you’ll help us keep pushing the education of this industry forward, collaborating with our coaching staff and Content Team to produce technical YouTube videos, short-form content, and educational resources that provides genuine and useful insights for the hundreds of thousands of pitchers, parents, and coaches who look to Tread for guidance. THE OPPORTUNITYThis is not a “show up and hit record” role. This is a collaborative role where you extract and mold content ideas from some of the best minds in pitching into easily consumable content for the pitching world – creating the kind of content that would have made a difference in your own playing career. The content we produce spans a variety of verticals – from athlete features to podcasts to documenting training highlights at our facility. This role will be specifically focused on collaborating with our coaching team to bring top-tier educational content to life, with less focus on the formats listed above. This content will be technical, specific, and built for an audience that knows the difference between good pitching information and bad pitching information. To do this job well, you need to understand the game, not just the camera. You know what gyro degree means, you can name some of the top sweepers in the game, and you would know how to extract a technical video idea from a coach on biomechanics or sports nutrition and package it to be clickable, digestible, engaging, and relevant for our target audience. You’ll be in rooms with some of the sharpest pitching coaches in the country. Your job is to help translate what they know into genuinely useful and digestible longform and shortform content that helps push forward our mission of providing the information and resources to help pitchers reach their athletic potential. That means leading with fresh ideas, not just execution. You won’t be on camera, but your fingerprints will be on everything we put out. If you are looking for a role where someone hands you a script and you press record, this is not that. If you are looking for ownership, creative latitude, and the chance to shape content inside the most respected pitching development brand in the country, this is worth a conversation. WHO THIS IS FORYou played baseball at the college level or higher, and you still follow the space because you’re genuinely interested in it, not because it’s your jobYou understand pitch design, basic biomechanics, and why a coach might care about induced vertical break. experience – you’ve edited long-form video and know your way around Final Cut Pro or Premiere. You lead with ideation. about Instagram strategy, website optimization, and promo content without being promptedYou’re a go-getter. U ResponsibilitiesDrive the ideation process alongside coaches/subject matter experts: researching topics, building concepts, writing hooks, developing titles, and thumbnails before the camera rollsEdit long-form educational YouTube content and cut it into high-performing short-form clipsManage posting, scheduling, and community across platforms, as neededAnalyze content performance and use it to improve what we do nextContribute to broader marketing efforts: promo videos, Instagram strategy, website content, lead magnets/course creation as necessaryStay current on trends in baseball player development and content strategyResultsContent goes out consistently, on time, and at a standard the audience noticesIdeation is proactive – coaches and staff are never waiting on conceptsShort-form clips perform and grow the audience on every platformContent performance data is tracked and actually used to make decisionsThe channel continues to be the top educational resource in pitching developmentShortform content consistently performs, measured primarily by savesLongform content consistently drives interest in Tread’s services and resources – measured by attributable clicks, leads & signsRequirementsBaseball playing experience at the college level or above with a strong player development background preferred2+ years of content or video production experienceProficient in Final Cut Pro or Premiere ProComfortable with basic motion graphicsStrong understanding of YouTube and short-form content best practicesExcellent written and verbal communication skillsExperience with social media scheduling platforms and analytics a plusCOMPENSATION$60–75k base salary commensurate with experience + bonus eligibility ($68-$80k+ OTE). Relocation bonus available for the right out-of-market candidate. skills, and fit. Full structure discussed on interview. The value of our benefits package is not included in this figure and is in addition to the final offer. BENEFITSComprehensive benefits package including health, dental, and vision insurance and 401(k) with employer matching. WHAT WE STAND FORAthlete FirstOur goal is to provide information & resources that actually helps pitchers – creating indispensable content that changes careers, regardless of whether our followers choose to train with us. We don’t publish something we wouldn’t be proud to put in a pitcher’s hands. Problem-SolversWe don’t wait for perfect information. We assess, adapt, and find a way forward – for athletes and for ourselves. That applies to how we coach, how we build, and how we create. RelentlessWe hold ourselves to a standard that most people don’t. We are not the right fit for everyone, and that’s intentional. If you are motivated by growth and being excellent at something that matters, you will thrive here. Sound like something you want to be a part of?Apply today.