Marketing & Brand Coordinator

Reporting to the Director of Marketing, the Marketing & Brand Coordinator plays a key role in executing marketing initiatives that drive attendance, membership, sponsorship value, group sales, and brand awareness for the College Football Hall of Fame. about delivering exceptional experiences while ensuring marketing projects are completed on time, on budget, and aligned with organizational goals. Responsibilities, and Key Performance Areas: Campaign Execution:Coordinate execution of integrated marketing campaigns supporting attendance, memberships, special exhibits, events, group sales, education programs, and private events. Manage campaign timelines, creative requests, approvals and deliverables. Maintain seasonal marketing calendars and campaign timelines. Digital Marketing:Own website updates and landing page maintenance. Coordinate email marketing campaigns, including audience lists, scheduling, testing, and reporting. Support paid media campaigns by organizing assets and communicating with agency partners. Monitor campaign performance and compile regular reporting. Content & Creative:Coordinate photography and video needs. Assist in developing engaging written content for blogs, newsletters, social media, advertising, and promotional campaigns. Own updates for on-site digital signage and promotional screens. Ensure brand consistency across all communications. Maintain digital asset libraries and marketing resources. Partnerships & PromotionsSupport sponsor activations and fulfillment of marketing deliverables. Coordinate promotional partnerships with community organizations, tourism partners, schools, colleges, and corporate partners. Assist with promotional events and media opportunities. Analytics & Project SupportTrack campaign performance, including attendance, engagement, email metrics, web traffic, and social performance. Prepare recurring marketing reports and dashboards. Conduct market research and competitive analysis as needed. Compile data to support audience segmentation and campaign optimization. Administration & Project SupportManage project management software and marketing calendars. Coordinate meetings, agendas, and follow-up items. Process marketing invoices and purchase orders and maintain related records. Maintain vendor relationships and production schedules. Support special projects as assigned. Knowledge, Skills, Attributes and Abilities:Excellent writing, editing, proofreading, and verbal communication skills requiredExceptional organizational, project management, and follow-up skillsStrong attention to detailAbility to manage multiple priorities in a fast-paced environmentProficiency in Microsoft Office and Google WorkspaceExperience with Spout Social or similar social media management platforms preferredExperience with Mailchimp or similar email marketing platforms preferredExperience with Asana or similar project management platforms preferredFamiliarity with Google Analytics and digital marketing metricsBasic graphic design experience using Canva or Adobe Creative Suite preferredExperience with CRM or ticketing platforms preferredExperience in sports, attractions, museums, hospitality, entertainment, or non-profit organizations preferredAbility to work occasional evenings, weekends, and holidays for events Education & Experience:Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Business or a related field1-3 years of marketing or communications experienceAtlanta Hall Management, Inc. experience. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.