Director of Marketing | Full-Time | Macon Centreplex

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. OverviewDo you have a strong and creative background in event marketing? Benefits for Full-Time Roles: Health, dental, and vision insurance; 401(k) savings plan; 401(k) matching; and paid time off (vacation days, sick days, and 11 holidays). This position will remain open until September 11, 2026. ResponsibilitiesDevelop, implement and evaluate marketing strategy to promote concerts/shows and venuesResponsible for the creation, development and implementation of strategic marketing and advertising plans for the three venuesExplore cross-marketing opportunities between events, area partners, and throughout the community Create and maintain relationships with local, regional and industry media partners and promotersCollaborate with area stakeholders on promoting and selling the Macon Centreplex Coliseum, Auditorium, and Atrium Health Amphitheater Develop and execute marketing plans to promote all artists/tours coming to Macon Centreplex Coliseum, Auditorium, and Atrium Health Amphitheater Develop and implement creative campaigns targeting promoters and show organizers to sell Macon Centreplex Coliseum, Auditorium, and Atrium Health Amphitheater as an entertainment destinationNegotiate contracts and implement creative cash/trade proposals/campaigns with media partners, including digital, radio, print, TV, and outdoorCreate pre-show and post-show guest experiences that draw guests to the venue and the surrounding areaManage internal marketing assets for all events, including but not limited to marquees (digital billboards), in-arena digital video boards and ticket giveaways, LED ribbons, posters and moreDevelop and execute social media campaigns, email marketing, and promotions to drive sales, fan engagement and brand awarenessDevelop and implement creative campaigns to promote premium seating salesLead all PR efforts, including preparing press releases, pitches and media drops for events and venue initiativesWrite or review copy for news releases, public service announcements, and weekly calendars concerning upcoming events and provide for distribution to the media, business chambers, visitor service bureaus, etc. Collaborate and coordinate activities with all internal departments and external personnel to ensure project successCreate and manage brand voice for both venues on all social media platforms and external marketing effortsPrepare and maintain project budgets; work closely with General Manager on post-show recapsCollaborate closely with the Box Office to ensure all event aspects are accurate and running accordinglyResearch and follow current music marketing trends and venue marketing efforts and implement best practices in the day-to-day activationAnalyze marketing efforts and adjust efforts based on learnings, trends, and activityCreate and implement grassroots initiatives for all eventsProject manage F&B initiatives in collaboration with the venue’s F&B general manager and division marketing leadsEnhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI, such as third-party partnerships, new media avenues, etc. Participate in the development and implementation of annual marketing goals and objectives and management of department budgetDirect the hiring and training of marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as neededInterpret the venue customer experience to be measuredResponsible for measuring, reporting and achieving performance against agreed-upon service levels and ROIsPlan and oversee the venue’s advertising and promotion activities, including print, electronic, and digital outlets. duties as assigned. QualificationsBachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration, or other related fields. experience in sales and/or marketing required, preferably with sports facility, convention center, performing arts facility or other multi-purpose public assembly facilityKnowledge of marketing and advertising/sponsorship program developmentKnowledge of Public RelationsKnowledge of website maintenance, website design, and website optimization. Proficiency with media buying and promotionsAbility to work with wide array of client groups, vendors and business partners enterprise-wideAnalytical skills to forecast and identify trends and challenges using website analyticsExcellent verbal and written communication skillsMust be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general publicWorking knowledge of mobile, POS, and payments to digital menu boards, guest apps and loyalty systemsDigital expertise with various digital channels, social media, and data acquisition. An entrepreneurial spirit and an internal motivation that inspires others to think more and do moreCreativity skills that inspire brand loyaltyInnovator with increasing per-capita income and generating profitabilityA passion for building success that can be measured with dataA results-driven leader who thinks in terms of ROIDemonstrated experience influencing peers and leadership teamsAbility to operationalize a strategyFamiliarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc. Demonstrated proficiency with Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint, MS SharePoint and MS Outlook) Proficiency in Adobe Creative Cloud applications Knowledge of CRM softwareDemonstrated skills in graphic designMinimal Travel (<10% travel): May be required to travel. Trips may require air travel and/or an overnight stay away from home for one or more nights. Must be able to work a flexible schedule, inclusive of weekends, nights, and holidays as required. Frequent bending, lifting heavy objects, sitting, exposure to multiple external elements, and extensive walking through the building, including inclines and stairs.