VP of Ticket Sales and Service

Title: Vice President of Ticket Sales & Service Department: SalesFLSA Status: ExemptReports To: Chief Executive Officer Overview of the United Soccer League (USL)The United Soccer League (USL) is shaping the future of soccer in America. Overview of Santa Barbara Sky FCSanta Barbara Sky FC is a professional soccer organization that will begin competing within the United Soccer League One (USL1) ecosystem in the 2027 season. experience, foster a passionate supporter culture, and build lasting relationships with local businesses, institutions, and fans. Positioned within one of the fastest-growing soccer platforms in the country, the club represents both a compelling sports property and a dynamic entertainment brand with significant upside across ticketing, partnerships, and broader regional engagement. Position SummaryThe Vice President of Ticket Sales is responsible for leading all ticket revenue generation for the Club, including full season memberships, partial plans, groups, premium seating, and single-match sales. ResponsibilitiesDevelop and own the Club’s annual ticket revenue plan, including forecasts, budgets, and KPIs across all ticket products. Design pricing, packaging, and inventory strategy for season tickets, partial plans, groups, premium seating (suites/loges/club), and single-match tickets. Lead, hire, train, and manage the Ticket Sales & Service team (AEs, group sellers, inside sales, retention reps), establishing a high-accountability, high-performance sales culture. Create and implement sales campaigns and outbound strategies (B2B and B2C), including call plans, email, digital, grassroots, and in-venue initiatives. Oversee CRM and ticketing systems use (lead management, pipelines, reporting, data hygiene) and ensure accurate sales reporting and forecasting. Partner with Marketing to align promotions, digital campaigns, and database growth with ticket sales objectives. Collaborate with Corporate Partnerships and Premium/Hospitality to package tickets with sponsorship and hospitality assets where appropriate. Own season ticket member retention strategy, including renewal timelines, benefits, communication, and service standards. Lead game day ticketing execution for sales activations, prospect hosting, and key client relationships. Track industry best practices and league benchmarks, adjusting strategy to grow revenue and improve the fan journey. Serve as a key member of the Club’s leadership team and provide regular updates to ownership and executives. QualificationsBachelor’s degree in Business, Sports Management, Marketing, or related field preferred. experience in professional or collegiate sports, with at least 3–5 years managing a sales team. Proven track record of meeting or exceeding ticket revenue targets, especially in a growth or lower-division environment. Strong leadership skills with experience hiring, coaching, and developing sales staff. Proficiency with CRM and ticketing platforms, plus strong analytical and reporting skills. Excellent communication, presentation, and relationship-building abilities. Willingness to work evenings, weekends, and holidays as dictated by match and event schedules. benefitsSanta Barbara Sky is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.