Premium Sales Director - Sports & Entertainment (North West)

ABOUT ELEVATE: Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. about you in the recruitment process. To learn more and see what we’ve been up to, follow Elevate on X, LinkedIn, and Instagram. ROLE SUMMARY – PREMIUM SALES DIRECTORThe Premium Sales Director is a senior commercial leadership role, responsible for leading one of our key client accounts and driving revenue growth across their matchday hospitality business. This role requires a proven sales leader who has personally sold, built pipelines, converted demand and led teams to deliver against ambitious targets. The successful candidate will bring the credibility of someone who understands what it takes to generate revenue, set high sales standards, inspire performance and develop strategic client relationships. Working onsite with a genuine global sports brand, this is an opportunity to shape both the day-to-day commercial direction and the long-term performance of a premium hospitality programme. The role will oversee sales strategy, campaign execution, inventory and yield management, ticketing technology, customer service standards and cross-functional delivery. Based at one of our client’s properties in the North West of England, this position is suited to a commercially driven leader who can combine strategic account direction with hands-on sales leadership, operational discipline and a clear focus on revenue outcomes. KEY RESPONSIBILITIESSales & Revenue Generation Achieve and exceed Premium Hospitality sales goals for all single-game premium ticketing categoriesLead outbound sales initiatives through calls, virtual and in-person presentations, events, and networkingDevelop tailored pitches for businesses, groups, and high-level donors to drive premium and group salesLeverage data-driven strategies to identify prospects, nurture leads, and close new businessCollaborate with marketing and development teams to create and execute promotions that support ticket sales goalsTicket OperationsOversee day-to-day ticketing operations including inventory management, event building, and financial reconciliationCoordinate game-day ticketing logistics, including mobile ticketing troubleshooting, and staff coverageManage technical relationships with ticketing providers and suppliersImplement upgrades, seat assignments, payment plans, and other functions through relevant platformsTeam Leadership & DevelopmentHire, train, and manage a team of Premium Hospitality sales staffProvide regular coaching and feedback, run effective sales meetings, and foster a results-driven, collaborative cultureTrack team performance, provide KPI reports, and align staff goals with department objectivesDevelop onboarding and ongoing professional development plans for all direct reportsCustomer Service & RetentionBuild strong relationships with fans, premium guests and partners to deliver best-in-class serviceResolve account and ticketing issues promptly, professionally, and with high attention to detailCollaborate with the client on the delivery of VVIP ExperiencesStrategic Planning & CollaborationWork cross-functionally with Marketing, Communications, Development, and External Affairs to align ticketing and promotional strategiesProvide strategic recommendations on pricing, scaling, and inventory distributionMaintain CRM accuracy (Salesforce, Microsoft CRM, or similar) and report on ticketing trends, sales funnels, and forecastsResearch industry trends and technology to enhance fan engagement and revenue generationQUALIFICATIONSEducation & ExperienceBachelor’s degree in Business, Sports Management, Marketing, or a related field5-8 years + sales and leadership experience, preferably in sport & entertainmentProven experience managing a team and meeting or exceeding sales goalsFamiliarity with ticketing systems (e. responsibilitiesTravel: Occasional travel may be required for events or conferencesSalary Range: £80,000 - £95,000 depending on experience, plus a competitive bonus programmeThis position is open to all qualified candidates. qualifications, merit, and business need, without regard to race, color, religion, gender, sexual orientation, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by applicable law.