Senior Manager, Growth Marketing

NJ/NY Gotham FC (“Gotham FC” or “the Club”) is a National Women’s Soccer League (“NWSL”) team representing New Jersey and New York. about us is fiercely original. We’re here to redefine expectations, break boundaries, and build something that hasn’t been done before. If you’re ready to push the limits and make an impact, you belong at Gotham FC. The Role: The Senior Manager of Growth Marketing will lead the strategy, execution, and optimization of initiatives to drive revenue and ticket sales across the club, with a sharp focus on supporting ticket sales for the 2028 season and beyond at Etihad Park. Responsibilities:Lead paid media strategy and performance across social, search, display, and emerging platforms, driving efficient revenue growth and measurable incrementalityManage and allocate media budgets across channels based on performance and business prioritiesOptimize campaigns to drive ticket sales, lead generation, and fan acquisition at efficient CAC / ROAS Own website / landing page roadmap to support performance in tandem with integrated marketing plans Develop A/B tests to optimize website performance across ticket sales and lead generationWork closely with the Associate Manager, Growth & Retention to monitor site performance on a weekly basis an develop clear, actionable insights & recommendations to improve performance in support of business goalsOwn relationships with external media agencies, ensuring strategic alignment, transparent reporting, and continuous performance improvement tied to ticketing outcomesPartner closely with the Ticketing & Business Strategy & Analytics teams to align media strategy and Ticketing Plans (Priority matches, offers, inventory, etc) Build scalable, automated fan journeys that move fans from awareness to first purchase, repeat purchase, and long-term loyalty in partnership with Ticketing & BS&ATranslate insights into action, adjusting media channel mix, pacing, messaging, offers, or other tactics and integrated marketing strategies based on performance Own single-game offer roadmap, partnering with Ticketing & Business Analytics to align strategy against goals. requirements. duties as assigned, to meet organizational needs. This job description may be modified from time to time, at the sole discretion of Gotham FC. This employee must follow and enforce all policies and procedures formulated by Gotham FC and be a role model for the organization. The existence of this job description does not modify the employee’s “at-will” status. That is, unless a signed employment contract specifying a term of employment exists between Gotham FC and the employee or his/her/their representative, both Gotham FC and the employee will have the right to terminate the employment relationship at any time, with or without reason or notice, unless otherwise prohibited by law.