Marketing & Fan Engagement Internship - Outlier Events
Marketing & Fan Engagement Internship
Various Locations
Full-time
Sports
Professional
TeamWork
Job Description
About the position: The Fan Engagement & Marketing Intern will help create fun, engaging experiences for fans both online and at our events. This position is a mix of social media, digital marketing, content creation, fan engagement, and live event entertainment.
The ideal candidate is someone who loves social media, enjoys creating content, is comfortable talking to people, and brings a high-energy personality to everything they do.
experience interacting with fans and helping bring events to life.
From creating an Instagram Reel or email campaign to jumping on the microphone, running a fan contest, or helping hype up a crowd, this position gives you the opportunity to experience all sides of event marketing and fan engagement.
Description of Responsibilities:This is a hands-on event position. The intern should be comfortable traveling to 8–10 festivals throughout the Midwest and working weekends, long event days, early mornings, and late nights as needed, with all travel, lodging, and event expenses fully paid by the company.
Develop and implement social media and digital marketing strategies that align with the overall marketing and business goals of Outlier Events, LLCCoordinate event marketing across social media platforms, including Facebook, Instagram, TikTok, and other platformsCreate engaging photo, video, graphic, and written content for social media and digital marketing campaignsHelp plan and execute email marketing campaigns, newsletters, and other fan communicationsProvide photo, video, and social media coverage of festivals and eventsAssist with creating and running fan contests, giveaways, games, and other interactive promotionsInteract directly with attendees during events and help create a fun, energetic atmosphereHelp host events, engage with crowds, and participate in on-site entertainment and promotionsMonitor attendee feedback and engagement to identify ways to improve the fan experience at current and future eventsTrack social media and marketing performance and use insights to help improve future content and campaignsAssist with updating signage, brochures, design elements, and other marketing materials for each festivalDesired Skills and Qualifications:Strong interpersonal and written communication skillsComfortable talking to and interacting with people of all agesCreative and outgoing personalityInterest in social media, marketing, events, sports, entertainment, or fan engagementExperience creating content for Instagram, TikTok, Facebook, or other social platformsComfortable being on camera and/or speaking in front of a crowdStrong creative and strategic thinkingStrong organizational and time-management skillsAbility to multitask and make decisions in a fast-paced environmentAbility to work independently while also being a strong team playerExcellent attitude and willingness to learnPersonable, energetic, and coachableComfortable working with fans, vendors, sponsors, performers, and event staffWillingness to jump in and help wherever neededExperience with Canva, Adobe Creative Suite, email marketing platforms, or website management is a plusOther Tasks & Activities May IncludeAssisting with festival setup and teardown, including loading, unloading, transporting, and organizing event equipment and suppliesSetting up tents, tables, chairs, signage, barricades, décor, and other event elementsAssisting with moving equipment, supplies, and materials throughout the event siteAssisting with vendor load-in, setup, and breakdownAssisting with event operations and troubleshooting throughout the dayAssisting with concessions, guest services, or other event areas as neededHelping with event inventory, supplies, and equipment organizationWorking Kalamazoo Growlers baseball games and other events as needed or desiredStart Date: On or near the start of February 1stEnd Date: On or near the end of the last event (August 31)*Open to remote work before the summer, in-person May-August.m
About Outlier EventsOutlier Events is a special events company and parent organization behind the champion Kalamazoo Growlers baseball team (Northwoods League). On a mission to "make people happy, one crazy event at a time," we produce high-profile touring festivals—including the Taco & Tequila Festival, Mac & Cheese Festival, Donut & Beer Festival, Tots & Taps Festiva, and Pickle Palooza—across the Midwest.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
If you have any questions about the role, please email [email protected]
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