Manager - Partnership & Event Activation
Milwaukee Brewers
Various Locations
Full-time
Sports
Professional
TeamWork
Job Description
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Overview The Manager – Partnership and Event Activation will focus on the development and execution of programming for Milwaukee Brewers partners and assist Brewers Meetings & Events with the planning and execution of large-scale private and public-facing events.
Responsibilities include, but are not limited to experiential activation, digital experiences, short- and long-term strategic planning, creative ideation, and development and oversight of events tied to corporate partnerships.
duties for this role include, but are not limited to:Oversee and contribute to the creation of tailored initiatives and strategic solutions designed for a diverse portfolio of Brewers corporate partners Ensure comprehensive delivery of sponsorship commitments, spanning in-game promotions, off-day activations, signage, hospitality, and premium partner experiences Work closely with Director – Special Events on the planning and execution of partnership events and external large-scale events Collaborate with Partnership Activation team members to plan logistics and execution of all contractual corporate partner events including event set-up, staffing needs, management of external vendor requests, and completing event checklists for internal communicationsAssist with planning of corporate partner hospitality opportunities (e.g., Partner Summit, Partner Family Fun Night on-field event, etc.), including guest list and invitation management, event logistics, and event budget oversight Proactively innovate new event concepts aligned with fan engagement trends and partnership objectives, leveraging industry benchmarking and data-driven insights. Present ideas to Director – Special Events and/or Partnership Activation team members.
Compile and distribute post-event measurement metrics to be utilized in partner recaps Serve as the department liaison with Scoreboard and Game Entertainment team to strategize best practices for partnership integration into scoreboard features and other game entertainment elementsStrategically manage all Corporate Partnership contractual pre-game, in-game, and post-game scoreboard elements to ensure execution, with an emphasis on enhancing the fan experience and maximizing engagement throughout the game presentationWork cross-functionally with key departments to create impactful, multi-faceted events and activations for corporate partnersSupport the implementation of social and digital activation strategies across partner campaignsAssist in business development efforts by contributing to research, asset evaluation, creative strategy and proposal creation Conduct daily monitoring and reporting of MBBC partner exposure to support ROI conversations and media valuationsCreate high-quality, detailed year-end recaps summarizing partnership performance and brand visibility across all media channels, while providing thoughtful analysis for future partnership opportunities and growthDevelop and maintain strong relationships with existing partners, scheduling regular touch points outside of daily standard partnership communicationsThe ideal candidate will have:Bachelor's degree (B.
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