Director, Business Strategy

SummaryThe Director of Business Strategy will provide data driven insights and make data-drive recommendations to guide strategies that strengthen the Blue Jackets brand, grow the fan base, enhance the fan experience and generate revenue. Responsibilities include the following. duties may be assigned. Direct data warehouse and CRM operations, and manage overall database strategy including system design, integrations, processes and integrity. Lead the development, management, and distribution of dashboards and reports on KPIs across sponsorship, premium, ticketing, marketing and digital. Assist with reporting and valuation of sponsorship assets. Oversee and perform analysis including predictive modeling, forecasting and projections. Translate data insights into actionable strategies, providing recommendations to key stakeholders. Oversee email/marketing automation and SMS to facilitate communication with current customers, increase the marketable database, generate leads and engage prospects. Collaborate with ticketing to develop projections, goals, annual pricing and revenue models to maximize revenue and retention. Lead customer insights including segmentation and fan research. experience and grow the business. Manage relationships with business intelligence service providers. Develop and direct lead generation, nurturing and qualification campaigns to grow database and provide quality leads to ticket sales and premium seating. Collaborate with marketing to provide targeting and audience recommendations, customer journeys, measure ROAS, marketing attribution and campaign recaps. Ensure the organization is complying with all data regulations, laws and best practices, working in collaboration with legal department and applicable external third-party vendors. Oversee and prioritize projects and deliverables to meet required timelines. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or ExperienceBachelor’s degree in business, mathematics, economics, data science, data analytics, statistics, economics or related field from a four-year college or university required; Masters degree preferred; and 5+ years of professional experience in business intelligence within sports industry (preferred), or business, consulting, finance, or related field; or equivalent combination of education and experience. skills, including SQL and database management experience, and expertise in MS Excel. Experience in predictive modeling techniques (R/Python) such as regression analysis, customer profiling and segmentation. Experience with and working knowledge of Ticketmaster Archtics or other ticketing system. Experience with and working knowledge of data warehouses and CRM (preferred Salesforce and Two Circles (formerly KORE). Experience with and working knowledge of Salesforce Marketing Cloud. Experience with and working knowledge of data visualization, preferably Tableau. Experience with and working knowledge of GA4 and Adobe Analytics. Physical Demands and Work Environment While performing the duties of this Job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand and walk. The noise level in the work environment is usually moderate. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.