Manager, Fan Analytics

ABOUT THE NATIONAL HOCKEY LEAGUEFounded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada. skills, and the ability to transform complex data into clear, actionable insights. ESSENTIAL DUTIES AND RESPONSIBILITIES Analyze League and Club fan (BLADE) data to identify trends, behavioral patterns, and growth opportunitiesInterface directly with NHL Clubs to assess fan data, provide club-specific insights, and support data-driven decision-makingEstablish and maintain quality standards for customer profiles, fan data accuracy, and overall data hygieneManage sponsorship and premium fan data collection processes and related data portalsCreate simple, clear, and highly visual dashboards and reports to communicate insights across the LeagueDeliver insights that support ticketing and premium sales strategies for all 32 ClubsAnalyze leaguewide primary and secondary market data to provide insights into pricing, demand, yield optimization, and consumer trendsSupport and refine data flows into the NHL’s internal ticketing data warehouseBuild standardized leaguewide Tableau dashboards and reporting suites for Clubs and League stakeholdersCollaborate with Ticketing, Business Analytics, and Fan Engagement teams to identify revenue-generating opportunitiesTranslate complex analyses into clear narratives and actionable recommendationsPresent insights and trends to internal teams, Clubs, and executives in a digestible, visually compelling mannerQUALIFICATIONSKnowledge Areas/ExperienceRequired3-5 years of work experience in data strategy or analytics, or business intelligence roleStrong technical proficiency including:Advanced dashboarding and data visualization skills (Tableau, Domo, Power BI, Looker, etc)Advanced Excel, strong PowerPointExperience with SQL (intermediate+)Experience or working knowledge of analytical tools such as Python or RExperience with AI tools such as Microsoft Copilot, ChatGPT, Claude, Bricks, etc. PreferredExperience within a major professional/collegiate sports team or league (NHL, MLB, MLS, NBA, NFL, NCAA), but industry experience is not required Education/CertificationsThe ideal candidate will, at minimum, have a degree in a relevant area from a four-year college or university Required SkillsExcellent analytical, problem-solving, and critical-thinking skillsStrong written and verbal communication skills, including the ability to translate data into business actionsHighly collaborative with strong interpersonal skills and the ability to work across departments and teamsExceptional organizational skills, attention to detail, and follow-throughProactive, adaptable, and motivated to independently acquire and absorb knowledge, skills, and emerging techniques and technologiesAbility to maintain discretion, confidentiality, and professionalism when handling sensitive informationAbility to travel periodically (domestic and international) and work non-standard hours as neededCORE COMPETENCIESThese core competencies reflect the underlying values that are necessary to represent the National Hockey League:AccountabilityAdaptability Communication Critical ThinkingInclusionProfessionalismTeamwork & CollaborationThe NHL offers U. S. about the NHL and our workplace culture. experience/training, market demands, and geographic location. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.