Director, Performance Marketing

Job Type: Full Time Location: New York CityReports To: Chief Commercial OfficerAnnual Salary: $110,000 - $130,000Company DescriptionMore than 450,000 users Coast to Coast leverage Volo to organize, meet, communicate and play within their community through fitness and social activities. Whether it's a performance sport like soccer, or a social activity like cornhole, Volo provides something real. Real interaction, real activity, real fun, and real impact. Volo is a movement—for people and by people who want to connect more meaningfully with each other. experiences over the length of a season. If you have a desire to make a difference through community and sports, Volo could be your next and final career destination. Come fly with us. Ranked Among Inc-5000 Fastest Growing CompaniesOver 450,000 Adult Participants NationwidePartnering with Volo Kids Foundation, to serving more than 20,000 kids in free youth sports programs11 City markets & counting ... ROLE SUMMARYVolo Sports is one of the fastest-growing social sports and experiences platforms in the country, and we’re looking for a Performance Marketing Leader who can elevate our acquisition engine, challenge the status quo, and scale our multi-market footprint with a rigorous, data-driven approach. As the leader of Performance Marketing, you will own all paid growth channels, partnering closely with Brand Growth, Retention/Lifecycle Marketing, B2B, Creative, and Local Market teams to drive efficient, high-quality demand. You’ll architect our performance strategy, roll up your sleeves to execute campaigns, and build a best-in-class measurement and testing framework. This role requires someone who is as analytical as they are creative, a person who geeks out on CAC:LTV, attribution modeling, and experimentation—but also understands the nuance, emotion, and community-driven nature of what Volo sells. experiences, sports, or multi-unit consumer brands where the buying cycle doesn’t look like a standard transactional funnel. Volo is looking for someone who can:Performance Marketing Strategy & ExecutionOwn end-to-end strategy for paid acquisition across digital and offline channels (paid social, paid search, display, video, influencers, OOH, partnerships, etc.). Drive channel mix decisions, evaluating where performance marketing is most effective and when it should not be used. Be hands-on with campaign management—briefing creative, building audiences, optimizing budgets, and driving measurable improvements. Build and maintain a rigorous test-and-learn roadmap, constantly experimenting across channels, creative, messaging, and audiences. Measurement, Analytics & OptimizationDevelop a best-in-class performance measurement structure: attribution, incrementality testing, CAC:LTV modeling, cohort analysis, and dashboarding. Own forecasting and performance reporting, ensuring strong visibility across C-suite and cross-functional teams. Analyze media mix effectiveness, channel saturation points, and customer journey nuances specific to the Volo product. Translate complex insights into actionable recommendations for leadership and partners. Cross-Functional PartnershipCollaborate with Brand Growth on integrated campaigns and funnel consistency. Partner with Retention/Lifecycle Marketing to create seamless acquisition-to-retention journeys that maximize revenue and reduce churn. Work closely with Creative and Content teams to identify high-converting assets, ensure rapid iteration, and surface insights that inform future storytelling. Align with Local Market teams to understand regional nuances, demand patterns, local budgets, and off-channel opportunities. Large focus on creating lead gen for the B2B offering. Leadership & Team DevelopmentEducate peers and leaders on performance marketing best practices, frameworks, and channel economics. Build scalable processes, playbooks, and accountability systems that level up the entire commercial organization. Potentially build and manage a small team as Volo’s footprint and needs expand. Channel Innovation & Future-ProofingStay ahead of emerging platforms, tools, and consumer behavior shifts. Identify opportunities in new channels (connected TV, experiential, creator commerce, local OOH, partnership-based acquisition, etc.). Push the organization to embrace experimentation and challenge outdated definitions of “good performance. experience-focused brand. Track record of owning multi-million-dollar budgets and driving efficient CAC and strong LTV. Hands-on experience managing campaigns across Meta, Google, TikTok, YouTube, and emerging paid channels; comfort with offline channels highly preferred. Deep expertise in analytics and measurement (attribution, MMM, incrementality, cohort modeling). Strong partnership skills with creative, brand, and cross-functional teams. Obsessed with experimentation, data, and understanding consumer motivations. Ability to balance strategic thinking with daily tactical execution. Entrepreneurial, curious, and energized by fast-paced, high-growth environments.s Benefits: Health, dental, and vision insurance401(k) PlanPaid time off and holidaysPaid Parental LeaveEmployee discounts on Volo Sports programs and eventsAnnual Company EventsAdditional informationVolo is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Volo does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Volo also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.