Director of Marketing, Sales and Retention

About COPA STCCOPA Soccer Training Center (COPA STC) is a state-of-the-art soccer training and assessment facility dedicated to revolutionizing player identification and development in the sport of soccer through a data-driven approach. Built at the intersection of sport, science, and technology, COPA integrates proprietary data systems, advanced performance testing, world-class training methodology, and a mission-driven development model to objectively identify, develop, and unlock player potential. With more than 750,000 annual visitors, COPA STC serves as a highly active hub for innovation and athlete development. We serve athletes and families through memberships, training, camps, events, leagues, and community programming. About the RoleCOPA STC is seeking a Director of Marketing, Sales & Retention to lead our full customer journey from first inquiry through long-term membership engagement. This person will oversee marketing strategy, sales/Player Development Coordinator performance, HubSpot and CRM automation, lead conversion, retention initiatives, and member lifecycle communication. This role is ideal for a commercially minded growth leader who can connect marketing, sales, systems, content, and member experience into one coordinated revenue engine. The Director will manage the Sales/PDC team and the Marketing Manager responsible for digital content creation, ensuring both teams are aligned around lead generation, conversion, retention, and brand storytelling. What You Will Own· Lead COPA STC marketing strategy across paid ads, email, website, social, content, print, community, and seasonal campaigns. experience.· Develop sales playbooks, email/text templates, lead follow-up standards, objection-handling guides, and member communication workflows.· Report regularly on marketing ROI, lead sources, sales pipeline, conversion rates, campaign performance, churn, retention, reactivation, and incentive program results. Key Success Measures· Increased lead volume and improved lead source attribution.· Faster and more consistent lead follow-up by the Sales/PDC team.· Improved inquiry-to-trial, trial-to-membership, and reactivation conversion rates.· Stronger HubSpot workflows, dashboards, data hygiene, and automation.· Clearer reporting on marketing, sales, retention, and campaign ROI.· Improved member onboarding, retention communication, cancellation save rate, referrals, and member longevity.· A motivated team with clear goals, transparent incentive tracking, and stronger accountability. Who You Are· A strategic growth leader with strong marketing, sales, CRM, and retention experience.· A HubSpot expert who understands workflows, automations, segmentation, pipelines, reporting, and lifecycle marketing.· A data-driven operator who can identify gaps, build systems, and improve team performance.· A people leader who can manage, coach, motivate, and hold teams accountable.· A strong communicator who can align content, campaigns, sales messaging, and member communication.· Comfortable balancing strategy with hands-on execution in a fast-paced, entrepreneurial environment. Qualifications· 5-8+ years of experience in marketing, growth, sales enablement, lifecycle marketing, CRM, customer success, or a related field. Experience in youth sports, fitness, recreation, hospitality, education, memberships, or family-focused services is a plus. Why Join COPA STC? experience that drive sustainable growth. You will have the opportunity to lead the full growth engine across marketing, sales, and retention while helping shape the future of a tech-forward, community-driven sports organization. Internal Role SummaryThe Director of Marketing, Sales & Retention owns COPA STC’s full revenue and member lifecycle funnel. responsibilities change with business necessity. duties as deemed necessary. We offer a competitive compensation package with benefits, 401(k), bonuses, health care, etc. skills, experience, and contribution of the candidate. Principals only, no phone calls please. It is the policy of the Company to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status about public assistance, veteran status, or any other characteristic protected by federal, state or local law. Benefits:401(k)Dental insuranceEmployee assistance programFlexible spending accountHealth insuranceLife insurancePaid time offVision insurance